How can we ease the delivery of masters?

It’s not simple to see the light when technology is going through such profound changes. The trigger? More complex technology, across entire organizations working in silos. Also, many ageing systems need replacing. People are seeking the “Holy Grail” model for ROI, in fields such as Media Asset Management. And with more and more solutions looking for problems to solve, end clients are confused (UHD vs. HD, VR, OTT, “add your acronym here!”).

And yet we’re facing large-scale challenges. In our niche B2B video market, there is a lack of feedback on what works and what doesn’t at the global level (many barely know about their closest neighbour, who is often a competitor). Time and resources are becoming scarcer (to run projects and provide business intelligence). The silo set-up typical of large organizations provides poor visibility across the board despite the opportunities to add more value! Not to forget the time pressure to deliver we’re all facing.

Some media groups are fighting for their survival. And many are fighting to adapt to technological breakthroughs. This fight often underestimates the natural reluctance to change. Let’s face it: it has to do more with people than technology itself. How many have really identified risks and opportunities within their organization.


I can summarize my vision based on three values: methodology, openness and pragmatism:

1) Methodology: “The dinosaurs are gone! Adapt or die!” said Joseph Flaherty, former Senior VP of Technology at US-based CBS, in 1998. Media & Entertainment technology has become a niche within a bigger IT market. So the methods we use must clearly embrace IT’s standard practices. However, we need to impose our specifics: you don’t transport 8K video like “standard” internet traffic. Mesclado has developed its own methodological framework to achieve the best of both worlds.

2) Openness: “Interoperate or die” mentioned IT veteran and network architect Ethan Banks in his blog. I’ve chosen to keep a constant eye on new technological developments and to make an active contribution to norms and standards in the professional media technology world. For Mesclado, it means a 30% investment across resources.
Interoperability also applies to people: in seeking out excellence, we’ve surrounded ourselves with talented people and experts from various sectors and cultural backgrounds both in France and internationally. SMPTE membership is part of this!

3) Pragmatism: and large-scale media technology project keep failing to deliver…
To me, it is a clear sign that we need to remain very pragmatic: being realistic and designing solutions that work in practice and not just on paper. My approach is to take managerial issues and operational realities into account to produce a tangible result.


Financially, I find the purchasing model for large media projects frustrating. Solutions are primarily judged on the initial purchasing price. And when it comes to Total Cost of Ownership (TCO) or Return on Investment (ROI), the initial assumptions are unsustainable. To me, the initial phase is where you can make a difference%</

master delivery media

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