It’s not simple to see the light when technology is going through such profound changes. The trigger? More complex technology, across entire organizations working in silos. Also, many ageing systems need replacing. People are seeking the “Holy Grail” model for ROI, in fields such as Media Asset Management. And with more and more solutions looking for problems to solve, end clients are confused (UHD vs. HD, VR, OTT, “add your acronym here!”).
And yet we’re facing large-scale challenges. In our niche B2B video market, there is a lack of feedback on what works and what doesn’t at the global level (many barely know about their closest neighbour, who is often a competitor). Time and resources are becoming scarcer (to run projects and provide business intelligence). The silo set-up typical of large organizations provides poor visibility across the board despite the opportunities to add more value! Not to forget the time pressure to deliver we’re all facing.
Some media groups are fighting for their survival. And many are fighting to adapt to technological breakthroughs. This fight often underestimates the natural reluctance to change. Let’s face it: it has to do more with people than technology itself. How many have really identified risks and opportunities within their organization.